Valpak’s Michael Vivio talks Valpak digital, Groupon, and the future of couponing.
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07
Nov
Valpak and the future of couponing.
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09
Sep
Twitter Reaches 1 Million
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In our line of work in local marketing (and primarily small businesses), we come across business owners, colleagues, friends, and family that have yet to accept social media as a difinitive change in the way we interact as a buying society. Yet, I find that they have a Facebook page, linkedIn profile, shop online, have a smart phone – using apps, and/or are joined into some form of online forum or network. It’s not just the thirty-somethings and kids using this technology. It’s professionals and baby boomers alike, and when businesses 3 years ago were looking to find ways to use social media for business, some found huge success connecting with their audiences while others were late to adopt, and left at a competitive disadvantage.
As a representative of Valpak, I am proud to say our company provides the digital marketing tools to help businesses utilize social media and incorporate the digital end of marketing into their print media. With Valpak.com, our coupon app, and expertise in this field, we – a print company, can merge the two forms of media for outstanding results. So if your business has yet to create profiles that showcase your work; are late to get on the social media wagon, and/or still have a website that your nephew made 7 years ago, consider this…Youtube gets 2 Billion searches per day, Facebook has 750 million users, and Twitter as of yesterday reached 100 million active users. Shoppers are looking for info on your company, and checking your references online. Are they finding it?
Here is an article from the NY Times regarding this milestone for Twitter. http://bits.blogs.nytimes.com/2011/09/08/twitter-reaches-100-million-active-users/
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19
Aug
Valpak social media making leaps
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In New Orleans at Valpak coupon u learning about Valpak’s new digital platform. More on this when our team returns to Philly.
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17
Aug
Nu Way Cleaners – Case Study
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For more than 30 years James Nixon, Owner of Nu-Way Cleaners, has advertised with Valpak and he says, “Valpak is better than any other direct mail piece I have used.” The truth is in the numbers and James tells us his statement is backed by redemptions. He has a member of his team dedicated to tabulating all of the marketing methods Nu-Way Cleaners uses. Looking back over the years, James says that in 2000 he questioned the power of The Blue Envelope and stopped mailing “just out of curiosity and to see how we’d do without it.” Within six months Nu-Way Cleaners was once again advertising in Valpak — and has been ever since.
In addition to The Blue Envelope, James also promotes his offers on the Valpak Digital Network. He reports that the number of Valpak.com views and prints for Nu-Way Cleaners coupons are consistently high and his redemption ratio ranges from 40% – 80%. Recently, James signed up for the Valpak SMS Texting program and at end of June reported that more than 150 members had already signed-up to receive his “Coupons by Text.” This advertiser reaches 50,000 homes per mailing.
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04
Mar
Microsoft’s Bing Taps Into Online Coupon Fever
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Microsoft is responding to the online coupon frenzy by adding results about special deals to its Bing search engine, both on its desktop and mobile versions.
The new feature, provided in partnership with deal aggregator website The Dealmap, lets Bing serve up links to 200,000 coupons and offers from businesses in 14,000 U.S. cities.
The offers come from online coupon providers like Groupon, Living Social and Restaurant.com, Microsoft said on Thursday in a blog post.
The goal is to make it easier for Bing users “to discover, share and search for the best deals in your area — all from one place,” wrote Andy Chu, a Microsoft director of product management.
Online coupon sites have taken off in a big way in the past year, led by Groupon, a daily deals website founded in late 2008 that recently closed a funding round worth almost US$1 billion after turning down a reported $6 billion acquisition offer from Google.
Yahoo and Google are developing their own services for deals and coupons.
Announced in November, Yahoo’s program is called Local Offers and will provide deals, offers and coupons from local merchants. Yahoo’s initial partners include Groupon, LivingSocial, DealOn, Zozi, Tippr, Coupons.com and Valpak.
Full article post below at PC World.
Microsoft’s Bing Taps Into Online Coupon Fever – PCWorld.
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24
Jan
Top 40 best coupon, discount and deal sites
Coupons, Marketing Articles, Valpak Digital // No Comments
Here is another article citing the top 40 coupon websites. In that cooperative direct mail is an extremely competitive marketplace, I find continuous confidence in our product time and time again, when we are mentioned, and our competitors are not. It’s always great to see Valpak standing out as the leader in cooperative direct mail…and online coupons.
While this list cites 40 online coupon sites, Valpak is the only company that has a printed and mailed coupon footprint, which helps us stand out in recognition against lesser known online based companies.
They quote:
“Valpak.com- Here are coupons from a familiar source: the very same place that you get them through the mail. The site offers a better selection of coupons than they deliver to your door, a little something for everybody.”
Read the entire article here:
Top 40 best coupon, discount and deal sites – BUY.BLORGE.
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