- Valpak is the most recognized direct mail program there is. 90% of adults aware of receiving Valpak usually open and look through the coupon offers.
- Valpak consumers are upscale, educated, professionals; a quality audience with discretionary dollars to spend.
- The average Valpak household income is 28% higher than average.
- Valpak offers have a long shelf life. Most (84%) of those who use Valpak coupons keep their coupons at least one month or until the expiration date or the next mailing.
- There’s no wasted coverage with our targeted mailing zones. You can mail locally or across North America.
- The Valpak national promotions program builds consumer excitement and anticipation around every mailing.National and local advertising on TV, radio, outdoor and the Internet reminds consumers of the savings in the familiar blue envelope.
- You can select from a variety of format options including coupons, flyers, postcards and more to fit your product, message and budget.
- Pre-approved programs with national companies make it easy for you to access the latest artwork or co-op templates to create a customized direct mail campaign.
- Valpak is a leader in direct mail with over 40 years of marketing experience in building successful advertising campaigns based on proven best practices.
- Valpak advertising campaigns are affordable, effective, and sustainable for busineses on a local, regional, or national scale.
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