For more than 30 years James Nixon, Owner of Nu-Way Cleaners, has advertised with Valpak and he says, “Valpak is better than any other direct mail piece I have used.” The truth is in the numbers and James tells us his statement is backed by redemptions. He has a member of his team dedicated to tabulating all of the marketing methods Nu-Way Cleaners uses. Looking back over the years, James says that in 2000 he questioned the power of The Blue Envelope and stopped mailing “just out of curiosity and to see how we’d do without it.” Within six months Nu-Way Cleaners was once again advertising in Valpak — and has been ever since.

In addition to The Blue Envelope, James also promotes his offers on the Valpak Digital Network. He reports that the number of Valpak.com views and prints for Nu-Way Cleaners coupons are consistently high and his redemption ratio ranges from 40% – 80%. Recently, James signed up for the Valpak SMS Texting program and at end of June reported that more than 150 members had already signed-up to receive his “Coupons by Text.” This advertiser reaches 50,000 homes per mailing.