Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns.

1. Manage new subscriber expectations with post-enrollment communications

When a new subscriber consents with permission to market to them, it is best practice to manage their expectations by sending a confirmation email which includes the following:

http://infocenter.emailtransmit.com/2011/07/10-tips-to-prevent-your-email-from-being-marked-as-spam/