Here is a great discussion with the Kern Organization on the age gap of digital minded younger demographics and whether or not they will to continue to respond with print and direct mail messages. I’d agree that any kind of marketing regardless of print or digital platforms, and audiences young or old will always have an impact if it is relevant to the recipient.

Local coupons and deals have always been appealing to the public because there is something in it that directly benefits the interested consumer. Direct mail will always have a place in the household.