Valpak’s Michael Vivio talks Valpak digital, Groupon, and the future of couponing.
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07
Nov
Valpak and the future of couponing.
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13
Oct
Groupon Deals Can Hurt Business Reputation
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The type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion drawn from some new academic research.
That research, from computer scientists John W. Byers and Georgios Zervas of Boston University and Michael Mitzenmacher of Harvard, finds that ratings scores on Yelp for businesses running daily deals are 10% lower on average.
Click Here To Read Full Article.
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09
Sep
Twitter Reaches 1 Million
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In our line of work in local marketing (and primarily small businesses), we come across business owners, colleagues, friends, and family that have yet to accept social media as a difinitive change in the way we interact as a buying society. Yet, I find that they have a Facebook page, linkedIn profile, shop online, have a smart phone – using apps, and/or are joined into some form of online forum or network. It’s not just the thirty-somethings and kids using this technology. It’s professionals and baby boomers alike, and when businesses 3 years ago were looking to find ways to use social media for business, some found huge success connecting with their audiences while others were late to adopt, and left at a competitive disadvantage.
As a representative of Valpak, I am proud to say our company provides the digital marketing tools to help businesses utilize social media and incorporate the digital end of marketing into their print media. With Valpak.com, our coupon app, and expertise in this field, we – a print company, can merge the two forms of media for outstanding results. So if your business has yet to create profiles that showcase your work; are late to get on the social media wagon, and/or still have a website that your nephew made 7 years ago, consider this…Youtube gets 2 Billion searches per day, Facebook has 750 million users, and Twitter as of yesterday reached 100 million active users. Shoppers are looking for info on your company, and checking your references online. Are they finding it?
Here is an article from the NY Times regarding this milestone for Twitter. http://bits.blogs.nytimes.com/2011/09/08/twitter-reaches-100-million-active-users/
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08
Sep
You’ve got mail! But would it matter if you didn’t?
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Below is a link to a recent article on CNN news regarding the issues the postal service is facing and some consumer opinions. Naturally, Valpak utilizes the USPS exclusively in the delivery of Valpak, and they intervied our own C.O.O. Jim Sampey.
http://www.cnn.com/2011/09/06/us/mail-delivery-importance/
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29
Aug
Valpak Celebrates National Coupon Month With the “30 Days, 30 Ways” Money-saving Challenge
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With 40 percent of consumers searching for coupons and deals before leaving the house, coupon redemption has continued to grow in 2011, up 2.9 percent from 2010. A recent study shows 89 percent of Americans regularly use coupons when shopping for groceries, household and healthcare items, and 2010 saw the largest number of coupons in any year on record.
“It’s easier than ever to save money by using coupons and getting creative. This September Valpak is celebrating National Coupon Month by sharing some of the company’s favorite tips, many collected from consumers on our Facebook page,” said Deanna Willsey, director of corporate communications at Valpak. “Valpak challenges consumers everywhere to see how much they can save in 30 days – by using coupons and other money-saving activities.”
To inspire consumers to have fun saving money, Valpak also released a new coupon video, “Coupon Me, Baby.” Follow Valpak on Facebook and Twitter for chances to win $1,000 in cash (through Nov. 4) and one of 90 copies of consumer advocate and savings expert Clark Howard’s latest book, “Living Large in Lean Times,” his ultimate guide to saving money.
The 30-day challenge:
Read more: http://www.sunherald.com/2011/08/24/3371509/valpak-celebrates-national-coupon.html#ixzz1WRQ6aQyJ
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19
Aug
Valpak social media making leaps
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In New Orleans at Valpak coupon u learning about Valpak’s new digital platform. More on this when our team returns to Philly.
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17
Aug
Nu Way Cleaners – Case Study
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For more than 30 years James Nixon, Owner of Nu-Way Cleaners, has advertised with Valpak and he says, “Valpak is better than any other direct mail piece I have used.” The truth is in the numbers and James tells us his statement is backed by redemptions. He has a member of his team dedicated to tabulating all of the marketing methods Nu-Way Cleaners uses. Looking back over the years, James says that in 2000 he questioned the power of The Blue Envelope and stopped mailing “just out of curiosity and to see how we’d do without it.” Within six months Nu-Way Cleaners was once again advertising in Valpak — and has been ever since.
In addition to The Blue Envelope, James also promotes his offers on the Valpak Digital Network. He reports that the number of Valpak.com views and prints for Nu-Way Cleaners coupons are consistently high and his redemption ratio ranges from 40% – 80%. Recently, James signed up for the Valpak SMS Texting program and at end of June reported that more than 150 members had already signed-up to receive his “Coupons by Text.” This advertiser reaches 50,000 homes per mailing.
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- Valpak is the most recognized direct mail program there is. 90% of adults aware of receiving Valpak usually open and look through the coupon offers.
- Valpak consumers are upscale, educated, professionals; a quality audience with discretionary dollars to spend.
- The average Valpak household income is 28% higher than average.
- Valpak offers have a long shelf life. Most (84%) of those who use Valpak coupons keep their coupons at least one month or until the expiration date or the next mailing.
- There’s no wasted coverage with our targeted mailing zones. You can mail locally or across North America.
- The Valpak national promotions program builds consumer excitement and anticipation around every mailing.National and local advertising on TV, radio, outdoor and the Internet reminds consumers of the savings in the familiar blue envelope.
- You can select from a variety of format options including coupons, flyers, postcards and more to fit your product, message and budget.
- Pre-approved programs with national companies make it easy for you to access the latest artwork or co-op templates to create a customized direct mail campaign.
- Valpak is a leader in direct mail with over 40 years of marketing experience in building successful advertising campaigns based on proven best practices.
- Valpak advertising campaigns are affordable, effective, and sustainable for busineses on a local, regional, or national scale.
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