In our line of work in local marketing (and primarily small businesses), we come across business owners, colleagues, friends, and family that have yet to accept social media as a difinitive change in the way we interact as a buying society. Yet, I find that they have a Facebook page, linkedIn profile, shop online, have a smart phone – using apps, and/or are joined into some form of online forum or network. It’s not just the thirty-somethings and kids using this technology. It’s professionals and baby boomers alike, and when businesses 3 years ago were looking to find ways to use social media for business, some found huge success connecting with their audiences while others were late to adopt, and left at a competitive disadvantage.

As a representative of Valpak, I am proud to say our company provides the digital marketing tools to help businesses utilize social media and incorporate the digital end of marketing into their print media. With Valpak.com, our coupon app, and expertise in this field, we – a print company, can merge the two forms of media for outstanding results. So if your business has yet to create profiles that showcase your work; are late to get on the social media wagon, and/or still have a website that your nephew made 7 years ago, consider this…Youtube gets 2 Billion searches per day, Facebook has 750 million users, and Twitter as of yesterday reached 100 million active users. Shoppers are looking for info on your company, and checking your references online. Are they finding it?

Here is an article from the NY Times regarding this milestone for Twitter. http://bits.blogs.nytimes.com/2011/09/08/twitter-reaches-100-million-active-users/