With 40 percent of consumers searching for coupons and deals before leaving the house, coupon redemption has continued to grow in 2011, up 2.9 percent from 2010. A recent study shows 89 percent of Americans regularly use coupons when shopping for groceries, household and healthcare items, and 2010 saw the largest number of coupons in any year on record.
“It’s easier than ever to save money by using coupons and getting creative. This September Valpak is celebrating National Coupon Month by sharing some of the company’s favorite tips, many collected from consumers on our Facebook page,” said Deanna Willsey, director of corporate communications at Valpak. “Valpak challenges consumers everywhere to see how much they can save in 30 days – by using coupons and other money-saving activities.”
To inspire consumers to have fun saving money, Valpak also released a new coupon video, “Coupon Me, Baby.” Follow Valpak on Facebook and Twitter for chances to win $1,000 in cash (through Nov. 4) and one of 90 copies of consumer advocate and savings expert Clark Howard’s latest book, “Living Large in Lean Times,” his ultimate guide to saving money.
The 30-day challenge:
Read more: http://www.sunherald.com/2011/08/24/3371509/valpak-celebrates-national-coupon.html#ixzz1WRQ6aQyJ
The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is back in the spotlight, too.
“Alright, you caught us. We’re actually not making any money. In fact, we are really losing a lot of money.”
