In New Orleans at Valpak coupon u learning about Valpak’s new digital platform. More on this when our team returns to Philly.
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19
Aug
Valpak social media making leaps
Ask Valpak, Valpak Digital, Why Choose Valpak, local connections // No Comments
17
Aug
Nu Way Cleaners – Case Study
Coupons, Testimonials, Valpak Digital, Why Choose Valpak // No Comments
For more than 30 years James Nixon, Owner of Nu-Way Cleaners, has advertised with Valpak and he says, “Valpak is better than any other direct mail piece I have used.” The truth is in the numbers and James tells us his statement is backed by redemptions. He has a member of his team dedicated to tabulating all of the marketing methods Nu-Way Cleaners uses. Looking back over the years, James says that in 2000 he questioned the power of The Blue Envelope and stopped mailing “just out of curiosity and to see how we’d do without it.” Within six months Nu-Way Cleaners was once again advertising in Valpak — and has been ever since.
In addition to The Blue Envelope, James also promotes his offers on the Valpak Digital Network. He reports that the number of Valpak.com views and prints for Nu-Way Cleaners coupons are consistently high and his redemption ratio ranges from 40% – 80%. Recently, James signed up for the Valpak SMS Texting program and at end of June reported that more than 150 members had already signed-up to receive his “Coupons by Text.” This advertiser reaches 50,000 homes per mailing.
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Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns.
1. Manage new subscriber expectations with post-enrollment communications
When a new subscriber consents with permission to market to them, it is best practice to manage their expectations by sending a confirmation email which includes the following:
http://infocenter.emailtransmit.com/2011/07/10-tips-to-prevent-your-email-from-being-marked-as-spam/
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“Alright, you caught us. We’re actually not making any money. In fact, we are really losing a lot of money.”
This is the essence of Groupon’s declaration last week that it will remove the controversial accounting metric called Adjusted Consolidated Segment Operating Income (ACSOI) from its financial statements. ACSOI essentially measures Groupon’s profits before subtracting its subscriber-acquisition costs and stock option-based compensation. The metric was an attempt to put a thin veneer of respectability on what are extremely disconcerting profitability numbers for the company. In the first quarter of 2011, Groupon posted a net loss of $113.9 million. Yet, the company reported ASCOI of positive $80.1 million. In most recent quarter, Groupon’s losses continued to mount as it begrudgingly abandoned the ACSOI metric amidst criticism and incredulity from the SEC.
But what is most interesting about its emphasis on the ACSOI metric is that, deep down, Groupon knows what we all know: good investments are profitable investments. It was simply not enough for the firm to report earnings and explain that it was investing for growth. Rather, Groupon felt the need to include a metric of profitability, no matter how contrived, that was actually positive.
http://blogs.hbr.org/cs/2011/08/groupon_doomed_by_too_much_of.html#.TkuupP4XcRc.email
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These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. But most entrepreneurs don’t know where to start.
Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price. So I’m always on the lookout for some real experts, and some pragmatic guidance on how to attack this issue. Recently I was reviewing a new book on content marketing, “Accelerate!” by an expert and friend in this space, Arnie Kuenn, which offers guidance and examples on new and modern approaches for the rest of us:
- Build a blog. According to Hubspot, websites that have blogs get twice as many inbound links, 400 percent more indexed pages, and a more than 50 percent increase in traffic, compared to websites without blogs. Search engines and people love blogs these days.
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As brands continue to increase their ad spending on Facebook, there is an ongoing conversation on how to most effectively deploy those dollars. Below is a six-step ‘Blueprint’ for effective brand advertising on Facebook. It combines the most efficient advertising medium (marketplace right-hand-column ads) with a splash of user engagement and re-targeting. These steps are not exclusive — you should not skip No. 1 and move on to No. 2. Rather, these should be added to the campaign one at a time, and by the end, all 6-steps should be running concurrently.
Click here to read the six steps.
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Have you noticed odd looking barcodes popping up all over the place? These particular barcodes look like pixelated squares making up a larger square in what looks like a random pattern. Well, wonder no longer. These fancy boxes are called quick response or QR codes and they are spreading rapidly in the business and marketing world.
Read the full article here.
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Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupon, is launching a major initiative using quick response codes – or QR – codes.
Over the course of two months, Valpak will mail to more than 80 million households with QR codes on the outside of the envelope and on individual inserts.
“This huge initiative is a great example of the power of print and digital working together,” said Michael Vivio, president of Cox Target Media. “It represents print to digital extension of our core platform, and harnesses the best of both worlds to create an entirely new experience for users.”
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If you thought your smartphone was “smart”, well…it just got smarter.
You’re sitting on the couch with the TV on and phone in hand. As a commercial starts, a smartphone app hears what you’re watching.
Read the entire article here.
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While daily deals become increasingly popular with consumers, there is conflicting information about whether such offers are worth it for businesses. For some, the payoff does not justify the payout even though others enjoy profits and new customers from the venture.
Read the rest of the article here.
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