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12
Dec
COX CEO Michael Viveo Talks Coupons And Apps On FOX News
Valpak Digital, Video // No Comments
Here is a great discussion with the Kern Organization on the age gap of digital minded younger demographics and whether or not they will to continue to respond with print and direct mail messages. I’d agree that any kind of marketing regardless of print or digital platforms, and audiences young or old will always have an impact if it is relevant to the recipient.
Local coupons and deals have always been appealing to the public because there is something in it that directly benefits the interested consumer. Direct mail will always have a place in the household.
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07
Nov
Valpak and the future of couponing.
Ask Valpak, Valpak Digital, Video, Why Choose Valpak // No Comments
Valpak’s Michael Vivio talks Valpak digital, Groupon, and the future of couponing.
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13
Oct
Groupon Deals Can Hurt Business Reputation
Article, Marketing Articles, Why Choose Valpak // No Comments
The type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion drawn from some new academic research.
That research, from computer scientists John W. Byers and Georgios Zervas of Boston University and Michael Mitzenmacher of Harvard, finds that ratings scores on Yelp for businesses running daily deals are 10% lower on average.
Click Here To Read Full Article.
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13
Sep
Customer Testimonial – Blue Bell Heating & Air Conditioning
Testimonials, Video, local connections // No Comments
Thanks to Blue Bell Heating & Air Conditioning for this local customer testimonial for Valpak of Philadelphia.
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09
Sep
Twitter Reaches 1 Million
Marketing Articles, Valpak Digital, Why Choose Valpak, local connections // No Comments
In our line of work in local marketing (and primarily small businesses), we come across business owners, colleagues, friends, and family that have yet to accept social media as a difinitive change in the way we interact as a buying society. Yet, I find that they have a Facebook page, linkedIn profile, shop online, have a smart phone – using apps, and/or are joined into some form of online forum or network. It’s not just the thirty-somethings and kids using this technology. It’s professionals and baby boomers alike, and when businesses 3 years ago were looking to find ways to use social media for business, some found huge success connecting with their audiences while others were late to adopt, and left at a competitive disadvantage.
As a representative of Valpak, I am proud to say our company provides the digital marketing tools to help businesses utilize social media and incorporate the digital end of marketing into their print media. With Valpak.com, our coupon app, and expertise in this field, we – a print company, can merge the two forms of media for outstanding results. So if your business has yet to create profiles that showcase your work; are late to get on the social media wagon, and/or still have a website that your nephew made 7 years ago, consider this…Youtube gets 2 Billion searches per day, Facebook has 750 million users, and Twitter as of yesterday reached 100 million active users. Shoppers are looking for info on your company, and checking your references online. Are they finding it?
Here is an article from the NY Times regarding this milestone for Twitter. http://bits.blogs.nytimes.com/2011/09/08/twitter-reaches-100-million-active-users/
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08
Sep
You’ve got mail! But would it matter if you didn’t?
Article, Marketing Articles, Uncategorized, Why Choose Valpak // No Comments
Below is a link to a recent article on CNN news regarding the issues the postal service is facing and some consumer opinions. Naturally, Valpak utilizes the USPS exclusively in the delivery of Valpak, and they intervied our own C.O.O. Jim Sampey.
http://www.cnn.com/2011/09/06/us/mail-delivery-importance/
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29
Aug
Valpak Celebrates National Coupon Month With the “30 Days, 30 Ways” Money-saving Challenge
Article, Coupons, Why Choose Valpak // No Comments
With 40 percent of consumers searching for coupons and deals before leaving the house, coupon redemption has continued to grow in 2011, up 2.9 percent from 2010. A recent study shows 89 percent of Americans regularly use coupons when shopping for groceries, household and healthcare items, and 2010 saw the largest number of coupons in any year on record.
“It’s easier than ever to save money by using coupons and getting creative. This September Valpak is celebrating National Coupon Month by sharing some of the company’s favorite tips, many collected from consumers on our Facebook page,” said Deanna Willsey, director of corporate communications at Valpak. “Valpak challenges consumers everywhere to see how much they can save in 30 days – by using coupons and other money-saving activities.”
To inspire consumers to have fun saving money, Valpak also released a new coupon video, “Coupon Me, Baby.” Follow Valpak on Facebook and Twitter for chances to win $1,000 in cash (through Nov. 4) and one of 90 copies of consumer advocate and savings expert Clark Howard’s latest book, “Living Large in Lean Times,” his ultimate guide to saving money.
The 30-day challenge:
Read more: http://www.sunherald.com/2011/08/24/3371509/valpak-celebrates-national-coupon.html#ixzz1WRQ6aQyJ
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29
Aug
Online Coupons Boast High Redemption Rate
Article, Coupons, Marketing Articles // No Comments
The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is back in the spotlight, too.
Though shoppers still scour the Sunday paper for coupons, those free-standing inserts have the lowest redemption rate of all formats, according to NCH Marketing Services. Instantly redeemable grocery coupons featured on the outside of a package were the most likely to be claimed, followed by coupons downloaded from the internet, at nearly 17%. Health and beauty products had a 13.6% redemption rate for the same digital format.
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